Social media graphics driving you crazy?
Read more to get tips and information you need to know to run your business successfully online!
What is social media graphic design and why is it important?
Social media graphic design is a very important topic, especially if you have are an entrepreneur or blogger. Graphics are the first thing viewers notice when they take a look at social media. Places like Pinterest, Instagram, Facebook are windows into your online work.
In a fast-paced world with many competitors it is absolutely a must that your graphics grab the attention of your viewers.
This will help you to reach a bigger audience and also increase engagement with your posts.
I want you to pay attention to your own actions on social media next time you’re online.
Everytime you like, comment or share a post ask yourself the following question:
What was the crucial reason for you to engage with this post?
Was it the topic or was it the graphic?
If you use Pinterest (which you should) please enter a keyword of your choice.
Take a look at the different pins that appear.
In most cases there will only be 1 or 2 that draw your attention, despite all pins in that category having the same topic!
At this point you will be aware of the importance of social media graphics!
Social media graphics sizes
Every social media network has its own defined size for graphics.
Of course, you could add the same graphic to all your platforms. But when you do this, the graphics will get stretched at one platform or cut off on the other.
You don’t want that to happen, right?
That’s why it is so important to pay attention to different sizes!
Profile Picture: The profile picture is a square. On your profile Page it appears with a size of 165×165 Pixel.
Pin Size: For Pins it’s important to create the size according to a 2:3 or 1:2 ratio. 2:3 is preferred.
The most common sizes for 2:3 ratio is: 600×900
Board cover: For each board you can set a picture (Pin) as board cover. The size should be: 220×150 px.
Profile picture (private and business profile): The profile picture must be at least 180×180 px
Cover photo: It will appear at a size of 820×312 px, so anything designed smaller will be stretched.
Shared image: Any images you share should have a size of 1200×630 px for the right appearance.
Profile picture: The recommended size for this type of picture is 400×400 px.
Header image: The header image has a size of 1500×500 px to get displayed correctly.
Tweet graphics: These graphics should have a size of a 2:1 ratio. Minimum size is 440×220 px.
Profile picture: The ratio is 1:1 and a size of 110×110 px is recommended.
Graphic size: The size for your uploaded graphics is at least 1080×1080 px.
Instagram Stories: Your stories should have a size of 1080×1920 px
Why is pinterest graphic design so important?
Pinterest is an amazing tool for driving traffic to your
It is a powerful combination of social media platform and search engine.
You could call it a visual search engine.
And because of the visual aspect to Pinterest it is so important to have outstanding and eye-catching graphics.
Pinterest graphic design layout
As covered above the layout for Pinterest graphics is a ratio of 2:3 or 1:2. This is very important, because vertical images are the ones that stand out.
Give it a try! Scroll through your Pinterest feed and take a look at the different pins you see. If you pay attention you’ll notice you barely see horizontal photos.
Which program or tool to use?
There are many different options to choose from.
For example, Adobe programs like Photoshop and Illustrator are really great.
Picmonkey is another online tool to design awesome graphics.
I want to introduce you to Canva today! This is my favorite tool, even though I have all the Adobe programs and am very experienced in them.
Let’s take a look at Canva!
What is Canva graphic design?
Canva is an absolutely amazing tool! It has a free option which is very powerful. There is also a pro version priced at 9.95 USD / 12.95 USD per month, depending on the payment plan you choose be it monthly or annually.
With Canva you can easily design social media graphics, presentations, flyers and so much more! I really love this tool, the features are incredible!
Do professionals use Canva?
Yes, they do!
I have a diploma in graphic design and in all of the Adobe programs. I’m still using Adobe, but I love the options and the easy design that comes with Canva.
In Canva you can create templates to use over and over again, which is perfect if you’re designing images for your social media in order to stay consistant. There is also an app available for free that connects with your account so you have access to your designs from anywhere. You can also create custom designs in this app.
should use Canva
Canva has everything you need to design stunning graphics. There are millions of stock images, vector graphics, and illustrations at your disposal. You can also upload your own images!
For every image you can apply photo filters and adjust settings like lighting, contrast and more.
Canva also has integrated many elements, shapes and icons you can use.
There is also a large selection of fonts and pre-designed font combinations available for your designs.
You can choose from already designed templates and just change them to fit your needs.
Canva makes it easy for you to create social media graphics in the correct sizes. You can select the graphic you want, or you can type the size manually.
Graphic design services
I help entrepreneurs and bloggers create perfect and outstanding Pinterest profiles by designing their pinterest graphics.
You can take a look at my services here!
Find some pre-designed templates in my shop!
If you would like me to create other social media graphics than Pinterest please feel free to contact me!
You are now able to start designing your own graphics or you hire someone to do it for you!
I would love to work with you! Get in touch now!
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How to design a logo for your business for free!